Programme

Join us for our Opening Party at SPORTEL Miami! A first opportunity to mix and mingle with attendees before the official market and summit opening. Enjoy drinks and canapes in a welcoming poolside setting!

Start the day the healthy way! Participants are invited to join the first meeting of the day for a welcome buffet breakfast.

Welcome to SPORTEL Miami 2025!

Join our opening panel for an enlightening discussion between major international event executives representing competitions heading for the US and region in the imminent and foreseeable future. As the biggest media market in the world, how important is the role the host country to welcome not only brands that dominate the global stage but to provide a springboard for newcomers. With significant infrastructures already in place and state of the art ones emerging, the region ticks all the boxes from fans to sustainability to broadcast and more.

Continue the discussions over coffee and refreshments.

Continue the networking while enjoying a selection of mouthwatering locally inspired and international culinary lunch delights!

The potential for generative AI in the sports broadcast and digital landscape - from rights, to sponsorship, content creation, content distribution, and the fan experience is exponential. How will generative AI make the world of sports business more efficient and drive growth? Plus, the world of fandom better, more exciting, and more a part of the fan's daily life? From another perspective, hear how generative AI can create better more personalized, widespread and compelling video content in a meaningful way. Join our panel of experts making use of generative AI today to drive the sports industry.

Continue the discussions over afternoon coffee and refreshments.

Time to enjoy and exchange over a refreshing drink and snacks at the end of SPORTEL Miami Day 1!

Participants are invited to get set for Day 2 of SPORTEL Miami with a healthy buffet breakfast!

The big European soccer (football) clubs leagues are heavily investing in the US market including tours on US soil to grow their fanbase and unlocking fresh revenue potential and grow further this key broadcast and streaming market with major tournaments on the horizon including the FIFA Club World Cup 2025, World Cup 2026 and so name a few and even the door now open for discussions to allow league games to be played outside of their territories. Let's talk about it!

Take a break! Enjoy a coffee and a chat during morning refreshment time...

Sponsorship is now the second most important revenue stream for most rights holders. Join our panel of experts to learn more about the different models of sponsorship, whether category exclusive marketing rights, such as the Olympics sponsorship format to a select group of global partners, or a broader, more fragmented sponsorship strategy providing a wider distribution for revenue generation which is adopted by certain football clubs, as examples. We'll also look at dynamics such as regions and the sport itself and how these influence brands to connect with their target audiences.

Giovanni AQUILANTI

Sales and Sponsorship Agent

SPORTEL

Moderator

Continue the networking while enjoying today's selection of mouthwatering locally inspired and international culinary lunch delights!

Next generation fans use next generation tech and platforms to consume and engage with their favorite sports which are transforming the sports industry by creating new revenue streams.
Immersive tech such as AI and social and digital platforms, enhance fan experiences, enabling them to consume, interact and engage for longer periods, which all provide rights holders including leagues and federations with crucial insight into their fans and invaluable data. This offers hyper personalized content and targeted sponsorship opportunities, to any age of avid sports fan but notably the GenZ audience. Join our expert panelists to gain valuable insights on monetizing this crucial revenue stream.

Join some of our new companies, who have a creative or innovative solution to showcase in our quick-fire pitch session! Each "Pitcher" will have just three minutes presentation time and two minutes Q&A to impress the audience and international panel of Judges. it's going to be fast, it's going to be fun and they've got to be "Pitch Perfect"!

Joanna MERCHIE

Conference Director

SPORTEL

It's finally time to wind down....After an action packed SPORTEL Miami, share drinks and discussions with your peers before heading home!