Programme

Start the day the healthy way! Participants are invited to join the first meeting of the day for a welcome buffet breakfast.

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Welcome to SPORTEL Miami 2025!

Laurent PUONS

Managing Director

SPORTEL

Join our opening panel for an enlightening discussion between major international executives representing competitions and organisations heading for the US and the City of Miami in the imminent and foreseeable future. As the biggest media market in the world, how significant is the role of not only the host country but host cities such as Miami, with its economic importance, to welcome brands that dominate the global stage and also in parallel provide a springboard for newcomers? With significant infrastructures already in place and state of the art ones emerging, the region ticks all the boxes from fans to sustainability to broadcast facilities and more.

Mathew RATNER

Director, Sports & Entertainment

GREATER MIAMI CONVENTION & VISITORS BUREAU

Moderator

Jillian FALDUTO

Director, Marketing

MIAMI DOLPHINS

Janelle PRIETO

Chief Marketing & Community Officer

FIFA WORLD CUP 2026 MIAMI HOST COMM

Jonathan SALT

VP, Media & Business Affairs

FORMULA E

Archived content isn't just history—it's a powerful asset that drives fan engagement, storytelling, and new revenue opportunities. By revitalizing archived content for shareable highlights, new campaigns, and new historic moments as they happen, organizations keep history alive and drive value.

In this session, we'll discuss the impact of leveraging archival content, how it's creating new ways to connect with audiences, enhance storytelling, and expand content strategies. We'll also dig into how modern workflows and AI-driven solutions streamline content retrieval, simplify asset management, and maximize the value of your content.

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Greg MARATEA

Director, Global Client Solutions

IRON MOUNTAIN ENTERTAINMENT SERVICE

Ethan PODELL

Head of Sales, North America

GREENFLY INC.

Continue the discussions over coffee and refreshments.

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The AI Revolution in Sports Content: Enhancing Production, Broadcasting, and Fan Engagement

Artificial Intelligence (AI) is transforming the way sports content is created, delivered, and experienced. This presentation explores how AI-driven innovations are reshaping the sports industry, enabling broadcasters, leagues, and content creators to optimize production workflows, enhance viewer engagement, and unlock new revenue opportunities.
This session will discuss key enablements powered by AI, including:
Automatic sports highlights - Instantly generate dynamic, engaging highlight reels.
Automatic ad breaks detection - Monetize content from feeds without ad markers through insertion of SCTE-35 markers in live content.
Content-aware encoding - Optimize video quality while reducing bandwidth costs.
Automated scheduling for FAST channels - Streamline content curation and delivery.
Real-time live translation - Expand global reach with multilingual commentaries.
Virtual product placement - Seamlessly integrate brand messaging into live broadcasts.
AI-powered chatbots - Enhance fan interaction through intelligent conversation.
This presentation will also dive into the cutting-edge technologies that power these innovations, including machine learning, computer vision, and natural language processing.
By leveraging AI, sports organizations can achieve greater efficiency, reduce operational costs, and provide highly personalized experiences for fans. Join us to discover how AI is shaping the future of sports media and creating exciting new possibilities for both content creators and audiences worldwide.

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Mikel DARRIGUES

Sr. Director, BDM, LATAM

HARMONIC INC

Data: The Untapped Goldmine. Gain valuable insights on harnessing information for speed and revenue. Join us as senior sports industry leaders reveal how understanding every attribute of your data is crucial not only for monetization but also for staying agile and relevant in the fast-paced world of sports.

in collaboration with

Ken KERSCHBAUMER

Editorial Director

SVG

Moderator

Craig CARUSO

VP Business Development & Partnerships

VERITONE, INC.

Sean CROSS

President of iR Entertainment

INFINITE REALITY

Miguel LORENZO

VP, Sports Content

NBCUNIVERSAL TELEMUNDO

Raphael SOBRAL

Sports Partnerships Director, LATAM

SPORTRADAR

Continue the networking while enjoying a selection of mouthwatering locally inspired and international culinary lunch delights!

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The potential for generative AI in the sports broadcast and digital landscape - from rights, to sponsorship, content creation, content distribution, and the fan experience is exponential. How will generative AI make the world of sports business more efficient and drive growth? Plus, the world of fandom better, more exciting, and more a part of the fan's daily life? From another perspective, hear how generative AI can create better more personalized, widespread and compelling video content in a meaningful way. Join our panel of experts making use of generative AI today to drive the sports industry.

in collaboration with

Ken KERSCHBAUMER

Editorial Director

SVG

Moderator

Shifa GARG

Chief Business Officer

SPECTATR.AI

Johnny KUTNOWSKI

Chief Product Officer

BLINKFIRE

David LABRUNE

International Media Rights Director

LFP MEDIA

Vikash SAMOTA

CEO

MULTITV TECH SOLUTIONS PVT. LTD.

Continue the discussions over afternoon coffee and refreshments.

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Live sports streaming is continuing to accelerate a massive shift in content distribution for the industry, not least with the foray of Netflix, upping its stakes to live streaming premium events in boxing, NFL, WWE and now securing the FIFA Women's World Cups exclusive US rights for 2027 and 2031. What other platforms and who else in the streaming space are raising their game? From FOX streaming the LIX Super Bowl on their FAST channel TUBI and the growth of live sports streamed content on YouTube and also FAST platforms in niche markets, to leagues leveraging their own DTC channels, hear more on where things are heading and the snowball effect for fans, streamers and sponsors alike. Will this herald a new dawn for live sports streaming?

in collaboration with

Jonathan REST

Global News Reporter

SPORTBUSINESS GROUP

Moderator

Eduardo ARIAS

VP International Content Partnerships

PARAMOUNT/PLUTO TV

Angelina LOSADA

Vice President

FOX DEPORTES

Victor MACHADO

Head of Sports Partnerships

YOUTUBE

William MAO

SVP Media Rights

OCTAGON

Join some of our new companies, who have a creative or innovative solution to showcase in the first of our quick-fire pitch sessions! Each "Pitcher" will have just three minutes presentation time and two minutes Q&A to impress the audience and international panel of Judges. The lucky overall winner will receive one full access Visitor pass for SPORTEL Monaco 2025 (value up to 1 650 € ). It's going to be fast, it's going to be fun and it's got to be "Pitch Perfect"!

Farren BENJAMIN

Head of Sports Partnerships

TAGBOARD

Carlos LOPEZ

Chief Content Officer

1H MEDIA

Antonio PAZ

Director of Business Development

ABSOLUT SPORT

Jack ROBERTSON

Enterprise Account Executive

ARTLIST INC.

Richa SINGH

Co-Founder

SPECTATR.AI

Time to enjoy and exchange over a refreshing drink and snacks at the end of SPORTEL Miami Day 1!

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Participants are invited to get set for Day 2 of SPORTEL Miami with a healthy buffet breakfast!

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With major tournaments on the horizon including the FIFA Club World Cup 2025 and World Cup 2026, the big European soccer (football) clubs and leagues are ramping up their investment in the US market. Pre-season tours are helping fanbases grow, unlocking fresh revenue potential and growing further this key broadcast and streaming market, while the door is even now open for discussions to allow league games to be played outside of their territories. But with revenues flatlining for many leagues and clubs at home, how can successful forays into the US be financed? Let's talk about it!

in collaboration with

Jonathan REST

Global News Reporter

SPORTBUSINESS GROUP

Moderator

Robin AUSTERMANN

Head of Europe & LATAM / Legal & Business Affairs

BUNDESLIGA INTERNATIONAL GMBH

Nicolas GARCIA HEMME

VP Strategy & Business Development

LALIGA NORTH AMERICA

Yannick RAMCKE

General Manager OTT

ONEFOOTBALL

As fans demand more tailored and immersive experiences, how can sports media balance global reach with hyper-personalization? Join Daniel Gonzalez, CEO, alongside top executives from leagues, broadcasters, and tech leaders as they reveal how data-driven insights, AI-powered content strategies, and next-gen platforms are reshaping the industry. Discover how the biggest players in sports are scaling engagement, optimizing distribution, and delivering customized experiences that keep audiences hooked. Don't miss this deep dive into the future of fan-driven sports media!

Brought to you by

Daniel GONZALEZ

CEO

VÍVARO MEDIA

Moderator

Take a break! Enjoy a coffee and a chat during morning refreshment time...

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Sponsorship is the second most important revenue stream for most rights holders. Join our panel of experts to learn more about the different sponsorship strategies, whether category exclusive marketing rights, such as the Olympics, or more open models, providing a wider distribution for revenue generation which are adopted by certain clubs and leagues as examples. We'll also look at differences across markets, right owners' structures, IP models and how these influence brands to connect with their target audiences.

Giovanni AQUILANTI

Sales and Sponsorship Agent

SPORTEL

Moderator

Iris DIAZ

Director Marketing and Brand

FIFA26 INC.

Lou GARATE

SVP, Properties & Sponsorships

DAZN

Julie YAMAMOTO

Senior Director

QUALCOMM TECHNOLOGIES, INC.

Continue the networking while enjoying today's selection of mouthwatering locally inspired and international culinary lunch delights!

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Next generation fans use next generation tech and platforms to consume and engage with their favorite sports which are transforming the sports industry by creating new revenue streams.
Immersive tech such as AI and social and digital platforms, enhance fan experiences, enabling them to consume, interact and engage for longer periods, which all provide rights holders including leagues and federations with crucial insight into their fans and invaluable data. This offers hyper personalized content and targeted sponsorship opportunities, to any age of avid sports fan but notably the GenZ audience. Join our expert panelists to gain valuable insights on monetizing this crucial revenue stream.

Lowell CONN

President

PROTOCOL SPORTS

Moderator

Tom MCELWEE

RGM North America

FEVER

Shawne MERRIMAN

CEO

LIGHTS OUT SPORTS TV

Mike SALVARIS

Co-Founder

PRO LEAGUE NETWORK

Eric WINTER

President & Chief Operating Officer

TRILLER GROUP INC

Join some of our new companies, who have a creative or innovative solution to showcase in the second of our quick-fire pitch sessions! Each "Pitcher" will have just three minutes presentation time and two minutes Q&A to impress the audience and international panel of Judges. The lucky overall winner announced at the end of this session, will receive one full access Visitor pass for SPORTEL Monaco 2025 (value up to 1 650 € ). It's going to be fast, it's going to be fun and it's got to be "Pitch Perfect"!

Donald HATELEY

Chairman & CEO

COMBAT SPORTS ENTERTAINMENT, INC.

Johnny KUTNOWSKI

Chief Product Officer

BLINKFIRE

Jefferson PICHINTE

Sr. Channel Sales Manager|Americas

TERADEK

Vikash SAMOTA

CEO

MULTITV TECH SOLUTIONS PVT. LTD.

Jonathan WITTE

Senior VP of Business Development & Partnerships

SPYROSOFT BSG S.A.

It's finally time to wind down....Join us for our wrap-drinks in honour of the Pitch Perfect winner just announced in the Pitch Perfect 2 session! After an action packed SPORTEL Miami, share drinks and discussions with your peers before heading home. We'll look forward again to seeing you next for SPORTEL Monaco from 20 - 22 October!

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